When you start your website buildout pay attention to these, 3 important task.
1.Design a logo.
Designing a good logo takes experience and creative talent. If that sentence doesn’t describe you then hire it done. There are hundreds of excellent designers that for a reasonable fee will help you create a professional but unique logo. One that is designed to help you get brand awareness and marketing success in all your branding efforts.
A good logo will cost you $200-$500 but it’s worth every penny. Your logo is the first thing everyone sees. If you are serious about your business, invest the money.
How important is logo design? It is absolutely crucial to your long-term success if you are an individual or a small business. I can’t emphasize enough that your whole business future could ride on a successful and unique logo. My wife and I invested about $200 8 years ago. I can tell you it was the best investment we made in our business.
A logo is how your business is recognized and picking a bad logo could harm your business. According to The Logo Smith , this is a very crucial decision and I agree. My wife and I paid about $200 8 years ago for our logo. I can tell you it was the best investment we made in our business.
With all that riding on a logo should you hire a cheap designer to have it done in 24hours for only $5? Or should you hire a local (USA based) logo designer to help you craft a one of a kind logo that will help people recognize your company and associate value with your logo? Seems like a no-brainer to me!
2.Picking out a theme.
Themes are another important item on your list to do for a new website. The most important advice I can give you is, take your time as there are thousands of themes to choose from for the perfect website.
First, decide what type of site you are building. E-commerce, news-style, single-page site, portfolio-type, etc. Once you decide on that start looking by googling WordPress themes. In addition to the type of theme make sure the theme fits your purpose from a design standpoint.
Next, make sure you get a theme that has been around longer than 6 months. The reason is most of the kinks and bugs should be corrected and the theme should be at a stable point. If you can’t figure out the age at least look at the version number and google that for information.
Pick a theme that has large amounts of downloads. The reason is there will be tons of feedback and people to talk with about issues. It also is a good bet that the developer or developers are very active and are working to correct code.
Make sure they have a support group in check and that they are located in USA if possible. I purchased a theme that had 24X7 support only they slept for 10 of those 24 hours because they claimed they were human too. The time difference was 4 hours according to their website, but the reality was they had a 13-hour difference and a low number of downloads. You can see from this example all these small factors combine for a bad theme.
Personally, I believe you get what you pay for so buy the pro theme. You should get updates, support and help with any issues or learning-curve with your theme. The $100 price tag will be well worth the money
3.Find images that complement your business or content
It’s important to catch a customer’s attention and get them interested in what you are presenting. There is no better way to do that than with an image or an illustration.
Just be careful not to use a big image without editing the image and decreasing the size. Why is that important? Because you don’t want to slow down your website. Google found that if your website takes longer than 3 seconds to load you will have lost your prospect or customer. You can edit the picture right in WordPress. Want to know how? Email me and I will send you detailed instructions for free.
There are several websites to help you test your load time, such as, WebPageTest. I like this one because it has a graphical waterfall type interface that will pin-point problems you can work on to speed up that page load.
Images that aren’t stock images work well. I have had great experience taking video’s and pictures of website owners or employees and increasing the views and clicks. I suggest you change images at least once a quarter.
Well, there you have it. The 3 important task when building a WordPress website. I hope you enjoyed it and if you have any questions please email me or follow me on twitter.